The Unstandardized

Faster standards, stronger Europe?

The European Commission wants speed, standards bodies want stability, Europe needs a plan for power.

Oct 11 • Nicolas Fleury

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September 2026

To Paris, with love

Why the world's quietest diplomacy deserves to be defended.

Sep 27 • Nicolas Fleury

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From selling standards to capturing their value

ISO’s 2025 financial results confirm why standardization must now move beyond document sales and towards capturing value from the trusted, traceable use…

Sep 4 • Nicolas Fleury

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August 2026

When geopolitics enters the tech stack

How standards bodies can help companies navigate a world of competing technical and regulatory regimes.

Aug 18 • Nicolas Fleury

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Europe’s standards paradox

National ambition is weakening the coordination that made Europe a global standards power.

Aug 5 • Nicolas Fleury

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July 2026

The Cyprus Commitment, a direction without a destination

How Europe’s standardization agreement talks about transformation, not about how Europe should use standards to shape markets.

Jul 21 • Nicolas Fleury

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When standards go parallel

Strategic architectures beyond WTO TBT and the Geneva‑based institutions.

Jul 9 • Nicolas Fleury

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June 2026

The Unstandardized Digest #8

A selection of what I read, watched or listened to recently.

Jun 15 • Nicolas Fleury

April 2026

The Unstandardized Digest #7

A selection of what I read, watched or listened to recently.

Apr 30 • Nicolas Fleury

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Reflections on business model innovation in standardization

Why decades of "transformation" left standards bodies financially more fragile than ever, and what they can do about it.

Apr 6 • Nicolas Fleury

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March 2026

European standardization and the illusion of invisible power

When the world is competing to own the rules, invisibility is not a strategy.

Mar 27 • Nicolas Fleury

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Why a fragmented world rewrites the rules of standardization

Possible scenarios and strategies for the sustainability of standards bodies.

Mar 1 • Nicolas Fleury

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